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Strategic Islamic Marketing: A Roadmap for Engaging Muslim Consumers
Hardcover
Series: Contributions to Management Science
Business GeneralMarketingIslam
ISBN13: 9783030981594
Publisher: Springer Nature
Published: Jun 29 2022
Pages: 280
Weight: 1.28
Height: 0.69 Width: 6.14 Depth: 9.21
Language: English
Marketing in the emerging Islamic markets is a challenging business function since international companies must contend with unfamiliar customs, cultural differences, and legal challenges. This book provides marketers who want to reach this emerging and very lucrative consumer base with essential, research-based insights on these aspects and how to deal with them.
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