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Acceptance and Resistance of Innovative Technologies: Investigating the Acceptance and Resistance of Innovative Technologies with a Focus on Ethics an
Paperback
Series: Handel Und Internationales Marketing Retailing and Internati
ManagementMarketingHistory & Philosophy of Science
ISBN13: 9783658485931
Publisher: Springer Gabler
Published: Jun 12 2025
Pages: 236
Weight: 0.68
Height: 0.58 Width: 5.83 Depth: 8.27
Language: English
The book examines the adoption of different innovative technologies and explores the behavioral intention of both consumers and companies of using these technologies. Both determinants of acceptance and resistance of technology are considered by referring to the Unified Theory of Acceptance and Use of Technology and the Innovation Resistance Theory. The six essays in this publication relate to six innovative technologies and approaches. This entails an examination of technologies that either involve ethical challenges or are designed with the objective of achieving (ecological) sustainability.
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