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Absolute Essentials of Marketing Research
Hardcover
Series: Absolute Essentials of Business and Economics
ISBN13: 9780367760335
Publisher: Routledge
Published: Dec 29 2021
Pages: 120
Weight: 0.64
Height: 0.31 Width: 5.50 Depth: 8.50
Language: English
This short textbook provides students with a concise yet comprehensive overview of the fundamentals of Marketing Research. It takes the student through the full process, from developing the hypothesis and setting the research question, to developing and conducting the research, and finally to analysing the data and making recommendations.
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