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Advances in Advertising Research IX: Power to Consumers
Hardcover
Series: European Advertising Academy
Business GeneralInvesting & FinanceMarketing
ISBN13: 9783658226800
Publisher: Springer Gabler
Published: Jul 17 2018
Pages: 353
Weight: 1.30
Height: 0.81 Width: 5.83 Depth: 8.27
Language: English
Persuading the consumer with new advertising formats
Effectiveness of in-game advertising
An insight into the effects of advertising execution styles
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