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B2B Technology Marketing

B2B Technology Marketing

Paperback

Marketing

ISBN10: 0615862942
ISBN13: 9780615862941
Publisher: Createspace
Published: Aug 12 2013
Pages: 206
Weight: 0.68
Height: 0.47 Width: 5.98 Depth: 9.02
Language: English
Marketing technology products to business customers is a distinct discipline. It doesn't resemble consumer-facing tech marketing at all. It's not even the same as business-to-business (B2B) marketing in general. B2B technology marketing requires a completely different way of thinking about customers, products, and markets, mostly because these factors are in a permanent state of flux. This book takes a pragmatic, strategically informed view of B2B technology marketing, exploring the essential responsibilities of the B2B technology marketing executive, including: - Lead generation - Filling the sales pipeline - Strategic messaging - Supporting the sales team - Communications and public relations - Creating customer preference - Product marketing

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