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612-822-4611
Vintage Marketing Differentiation: The Origins of Marketing and Branding Strategies

Vintage Marketing Differentiation: The Origins of Marketing and Branding Strategies

Hardcover

Marketing

ISBN10: 1137394315
ISBN13: 9781137394316
Publisher: Springer Nature
Published: Mar 25 2017
Pages: 256
Weight: 1.07
Height: 0.69 Width: 5.83 Depth: 8.27
Language: English
1. Origins of Today's Marketing & Branding Strategies.- 2. The Marketing Differentiation Process.- 3. Vintage Marketing Differentiation Categories and Groupings.- 4. Promotion.- 5. Pricing.- 6. Place.- 7. Perception.- 8. Vintage Marketing Differentiation Applied Today.

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