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612-822-4611
BMW: Exploring Customer Attitudes

BMW: Exploring Customer Attitudes

Paperback

Marketing

ISBN10: 1478328185
ISBN13: 9781478328186
Publisher: Createspace
Published: Jan 3 2005
Pages: 114
Weight: 0.49
Height: 0.30 Width: 6.00 Depth: 9.00
Language: English
Giving the powerful means of branding and brand-based differentiation for creating and sustaining a competitive advantage especially in highly competitive markets such as the automobile market, this book explores brand attitudes of existing and potential customers towards the brand BMW. Moreover, this book analyzes the level and source of customer satisfaction as well as the level and source of customer loyalty of existing and potential customers.

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