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3038 Hennepin Ave Minneapolis, MN
612-822-4611
Brand Avatar: Translating Virtual World Branding Into Real World Success

Brand Avatar: Translating Virtual World Branding Into Real World Success

Hardcover

Business GeneralMarketingGeneral Sociology

ISBN10: 0230201792
ISBN13: 9780230201798
Publisher: Palgrave MacMillan
Published: Feb 27 2009
Pages: 187
Weight: 1.00
Height: 0.80 Width: 6.30 Depth: 9.30
Language: English
Virtual worlds such as Second Life, have millions of users worldwide. Virtual world residents wield huge purchasing power, and use real money in the online economies. Companies as diverse as Adidas, Jean-Paul Gaultier, and MTV have plunged into these unchartered waters to give their brands a virtual presence, using varied strategies.

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Loparo, Kenneth A.

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Marketing