• Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Brand Storming: Managing Brands in the Era of Complexity

Brand Storming: Managing Brands in the Era of Complexity

Paperback

EconomicsManagementMarketing

ISBN10: 1349308005
ISBN13: 9781349308002
Publisher: Palgrave
Published: Dec 12 2008
Pages: 223
Weight: 0.77
Height: 0.54 Width: 6.00 Depth: 9.00
Language: English
We have witnessed a revolution in the way consumers relate to a product; increasingly tending to reject brands which offer over-extensive lines in favour of those which are able to offer a lifestyle. Brand Storming sets out to provide a guide for business people to meet consumer expectations.

Also in

Marketing