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E-Marketing in Developed and Developing Countries: Emerging Practices

E-Marketing in Developed and Developing Countries: Emerging Practices

Hardcover

Business GeneralManagementMarketing

Currently unavailable to order

ISBN10: 1466639547
ISBN13: 9781466639546
Publisher: Business Science Reference
Published: Apr 30 2013
Pages: 374
Weight: 2.54
Height: 0.88 Width: 8.50 Depth: 11.00
Language: English
While e-marketing has emerged as an aid in allowing businesses to reach a broader audience, evolutions in computer science and technology have made its comprehension a bit more complex. E-Marketing in Developed and Developing Countries: Emerging Practice s aims to create a deeper understanding of the policies and practices that are involved in a successful e-marketing environment. This publication highlights the strategies and applications currently being used in both developed and developing countries; proving to be beneficial for entrepreneurs, policy makers, researchers, and students wishing to expand their comprehensive knowledge in this field.

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