Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Celebrating the Past and Future of Marketing and Discovery with Social Impact: 2021 Ams Virtual Annual Conference and World Marketing Congress

Celebrating the Past and Future of Marketing and Discovery with Social Impact: 2021 Ams Virtual Annual Conference and World Marketing Congress

Wu, Shuang
Allen, Juliann
Jochims, Bruna

Hardcover

Series: Developments in Marketing Science: Proceedings of the Academ

Investing & FinanceManagementMarketing

ISBN10: 3030953459
ISBN13: 9783030953454
Publisher: Springer Nature
Published: Jun 30 2022
Pages: 598
Weight: 2.38
Height: 1.38 Width: 6.14 Depth: 9.21
Language: English
For the 50th Anniversary of the Academy of Marketing Science, the 2021 AMS Annual Conference and Marketing World Congress celebrates the history of marketing while also exploring its future. This includes research on possible new theory discoveries and findings that could lead to more efficient and impactful responses by marketers to the current multi-faceted global challenge array. The volume proposes that marketers strive to continue to offer value in a socially responsible way to the consumers within. Articles in this volume explore the influence of marketing innovations leveraged by the rising influence of artificial intelligence, virtual reality, mechanamorphics, a proliferation of data, changing economic power concentration, and a myriad of other factors.

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