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Marketing Communication: A Critical Introduction

Marketing Communication: A Critical Introduction

Paperback

AccountingBusiness GeneralMarketing

ISBN10: 0415230403
ISBN13: 9780415230407
Publisher: Routledge
Published: Nov 22 2001
Pages: 416
Weight: 1.30
Height: 1.00 Width: 6.10 Depth: 9.20
Language: English
Providing a fresh and innovative framework for the management of marketing communication processes, this textbook shifts the focus from message-making to relationship-building, focusing on a planned, integrated marketing communication programme.

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