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Strategic Communication for Startups and Entrepreneurs in China
Hardcover
Series: Global PR Insights
Business GeneralMarketingGeneral Reference
ISBN13: 9780367222840
Publisher: Routledge
Published: Dec 17 2019
Pages: 112
Weight: 0.55
Height: 0.50 Width: 5.60 Depth: 8.70
Language: English
This book presents a comprehensive guide for public relations and strategic communication professionals and entrepreneurs to effectively manage the communication aspects of startups in the context of business in China.
Drawing on interdisciplinary theories, current issues, and updated research evidence obtained from entrepreneurs and startup leaders in China, this concise volume provides research-based insights on the best practices for public relations and strategic communication in the unique context of startups. It addresses relationships with stakeholders, public relations practice, leadership communication, and how to leverage the power of social media in the entrepreneurial context.
Strategic Communication for Startups and Entrepreneurs in China will be of great benefit to public relations and strategic communication scholars and practitioners, startup leaders and entrepreneurs interested in opportunities in China, and advanced students in public relations, business communication, and entrepreneurship.
1 different editions
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Strategic Communication for Startups and Entrepreneurs in China
Men, Linjuan Rita
Ji, Yi Grace
Chen, Zifei Fay
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