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Consumption, Production, and Entrepreneurship in the Time of Coronavirus: A Business Perspective of the Pandemic
Hardcover
Business GeneralInvesting & FinanceMarketing
ISBN13: 9783030931681
Publisher: Palgrave Macmillan
Published: Apr 23 2022
Pages: 208
Weight: 0.94
Height: 0.56 Width: 5.83 Depth: 8.27
Language: English
This book examines the impact of the continuing COVID-19 crisis on consumers and businesses. With stay-at-home orders and social distancing measures mandated by governments worldwide, businesses have made significant adjustments to adapt to the sudden changes caused by the pandemic. The book aims to understand what settling and thriving in the new normal have meant for businesses around the world. This book is divided into sections on production, consumption, and entrepreneurship and explores how consumer psychology has changed while also evaluating new digital business opportunities afforded by the pandemic. By bringing together psychology and marketing scholars, this interdisciplinary book will inform research on how businesses adapt to crises.
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