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Data-Driven Marketing Strategy: How to Apply Data to Achieve Measurable Results
Hardcover
ISBN13: 9781398623866
Publisher: Kogan Page
Published: Feb 24 2026
Pages: 480
Weight: 2.12
Height: 1.06 Width: 6.69 Depth: 9.61
Language: English
The comprehensive undergraduate guide to designing creative, data-driven marketing strategies.
Data-Driven Marketing Strategy gives upper-level undergraduate students a comprehensive framework for turning marketing data into creative, evidence-based strategies that deliver measurable impact. Written by Kamila Miller, it helps students move beyond understanding metrics to interpreting insights and applying them to real marketing challenges. Designed to support both classroom learning and independent study, this textbook aligns with undergraduate modules in Marketing Strategy and Data-Driven Marketing. It includes:- Guidance for creating personas and segmentation models
- Best-practice tips for leveraging data and technology for best outcomes, practical exercises, key learning points and real-world examples including Pepsi, Netflix and HubSpot
- Insights on digital marketing trends, AI, and customer experience
- Online resources including lecturer slides Whether studying marketing strategy or preparing for a data-driven career, Data-Driven Marketing Strategy equips students with the tools, insight and creativity to design strategies that perform.
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Data-Driven Marketing Strategy: How to Apply Data to Achieve Measurable Results
Miller, Kamila
Paperback
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Miller, Kamila
Data-Driven Marketing Strategy: How to Apply Data to Achieve Measurable Results
Miller, Kamila
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