Digital Marketing and Consumer Engagement: Concepts, Methodologies, Tools, and Applications, VOL 1

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ISBN10: 1668429632
ISBN13: 9781668429631
Publisher: Business Science Reference
Published: Nov 3 2017
Pages: 608
Weight: 3.71
Height: 1.31 Width: 8.50 Depth: 11.00
Language: English

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How Brands Grow 2 Revised Edition: Including Emerging Markets, Services, Durables, B2B and Luxury Brands

Romaniuk, Jenni

Sharp, Bryon

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Gladwell, Malcolm

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The ChatGPT Millionaire: Fast Wealth Creation So You Can Obliterate Your Debts, Retire Early, and Embark on a World Tour - Faster than You Ever Imagin

Ewing, Allen

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The Civic Brand: The Power & Responsibility of Place

Short, Ryan

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El año de 12 semanas: Logra en 12 semanas lo que otros hacen en 12 meses

Moran, Brian P.

Lennington, Michael

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Obvious Adams: The Story of a Successful Businessman

Updegraff, Robert R.

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Focus

Ries, Al

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Referable: How to Get Unlimited Introductions Without Even Asking

Van Buskirk, Dave

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The AI Marketing Canvas, Second Edition: A Five-Step AI Plan for Marketers

Venkatesan, Rajkumar

Lecinski, Jim

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Strategic Marketing Management - The Framework, 10th Edition

Chernev, Alexander

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Positioning: The Battle for Your Mind

Ries, Al

Trout, Jack

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Click Here: The Art and Science of Digital Marketing and Advertising

Schultz, Alex

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Obviously Awesome: How to Nail Product Positioning so Customers Get it, Buy it, Love it

Dunford, April

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Sales Truth: Debunk the Myths. Apply Powerful Principles. Win More New Sales.

Weinberg, Mike

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Hammersley, Mark

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Platt, Michael

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Gage, Randy

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LeBoeuf, Michael

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Campher, Henk

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Designing Brand Identity: A Comprehensive Guide to the World of Brands and Branding

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Meyerson, Rob

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Blue Ocean Strategy, Enhanced Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant

Kim, W. Chan

Mauborgne, Renée

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Satisfaction: How Every Great Company Listens to the Voice of the Customer

Denove, Chris

Power, James

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How to Write a Marketing Plan: Define Your Strategy, Plan Effectively and Reach Your Marketing Goals

Westwood, John

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Social Media Marketing All-In-One for Dummies

Krasniak, Michelle

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The Human Element: Overcoming the Resistance That Awaits New Ideas

Nordgren, Loran

Schonthal, David

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Be a Sequoia, Not a Bonsai: The Seven Growth Secrets of the World's Most Successful Companies

Darveau-Garneau, Nicolas

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The 22 Immutable Laws of Branding: How to Build a Product or Service Into a World-Class Brand

Ries, Laura

Ries, Al

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Say It with Charts: The Executive's Guide to Visual Communication

Zelazny, Gene

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Get Clients Now! (Tm): A 28-Day Marketing Program for Professionals, Consultants, and Coaches

Hayden, C.

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Never Lose a Customer Again: Turn Any Sale Into Lifelong Loyalty in 100 Days

Coleman, Joey

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Haciendo que el Primer Círculo Funcione: La base para la duplicación en el mercadeo en red

Gage, Randy

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Why We Buy: The Science of Shopping--Updated and Revised for the Internet, the Global Consumer, and Beyond

Underhill, Paco

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Trust Is the Strategy: Building Your Law Firm's Brand With Integrity

Amarir, Molly

Hargroder, Megan

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Marketing 7.0: A Guide for Thinking Marketers in the Age of AI

Kotler, Philip

Kartajaya, Hermawan

Setiawan, Iwan

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Chasing Hollywood: A Marketing Chief's Lessons on Breaking Through

Rich, Gerry

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AI First: The Playbook for a Future-Proof Business and Brand

Sack, Andy

Brotman, Adam

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Hill, Caryl

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Social Media Made Me Do It

Wallo267

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Founding Sales Mini: The Abridged Early Stage Go-To-Market Handbook

Kazanjy, Peter

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Cazzato, Sandro

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The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your Brand

Walter, Ekaterina

Gioglio, Jessica

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Hormozi, Alex

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The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters

Sugarman, Joseph

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On Message: How a Compelling Narrative Will Make Your Organization Succeed

Friend, Zach

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Marketing Lessons from the Grateful Dead

Scott, David Meerman

Halligan, Brian

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This Is Marketing: You Can't Be Seen Until You Learn to See

Godin, Seth

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Sales EQ: How Ultra High Performers Leverage Sales-Specific Emotional Intelligence to Close the Complex Deal

Blount, Jeb

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Day Trading Attention: How to Actually Build Brand and Sales in the New Social Media World

Vaynerchuk, Gary

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Fundable & Findable: The Brand-New Way to Fix Your Nonprofit Fundraising

Brown, Kevin L.

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Social Media Marketing Decoded

Hayes, Morgan

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Think Like a Brand: Not a Bank - Second Edition

Netzer, Allison

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The Best Attorney Never Wins: Why Great Lawyers Go Broke and Average Ones Build Empires

Perone, Angelo

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Strategic Marketing Management, 11th Edition

Chernev, Alexander

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High-Profit Prospecting: Powerful Strategies to Find the Best Leads and Drive Breakthrough Sales Results

Hunter Csp, Mark

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Hooked: How to Build Habit-Forming Products

Eyal, Nir

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Digital Threads: The Small Business and Entrepreneur Playbook for Digital First Marketing

Schaffer, Neal

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One Million Followers, Updated Edition: How I Built a Massive Social Following in 30 Days

Kane, Brendan

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From Ball Girl to CMO

Proctor, Melissa M.

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$100M Money Models Summary and Workbook: How to Make Money

Hormozi, Alex

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The Yoga of Marketing: Balancing Heart, Mind, and Spirit for Success

Valenti, Jeanna

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Storybrand 2.0 Edición Actualizada: Clarifica Tu Mensaje Y Los Clientes Escucharán

Miller, Donald

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The Youtube Formula: How Anyone Can Unlock the Algorithm to Drive Views, Build an Audience, and Grow Revenue

Eves, Derral

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Takeaways: Ideas, Strategies and Encouragement for the Nonprofit Public Relations Professional

Whitt, Marc C.

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Creating Brand in the Building Automation, Controls, and Smart Buildings Space Through a Look at the Niagara Framework(R)

Petock, Marc

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Stories That Stick: How Storytelling Can Captivate Customers, Influence Audiences, and Transform Your Business

Hall, Kindra

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Cashvertising: How to Use More Than 100 Secrets of Ad-Agency Psychology to Make Big Money Selling Anything to Anyone

Whitman, Drew Eric

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The Experience Economy, with a New Preface by the Authors: Competing for Customer Time, Attention, and Money

Pine II, B. Joseph

Gilmore, James H.

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Hbr's 10 Must Reads on Marketing, Updated and Expanded (Featuring Marketing Myopia by Theodore Levitt)

Reichheld, Fred

Review, Harvard Business

Levitt, Theodore

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The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands

Bastien, Vincent

Kapferer, Jean-Noël

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PR Lessons Learned Along the Way: Strategies, Tips & Advice for the Higher Ed and Nonprofit Public Relations Professional

Whitt, Marc C.

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You Will Be Satisfied

Tasca, Bob

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The Strategic Enemy: How to Build and Position a Brand Worth Fighting for

Ries, Laura

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When in Doubt, Make Applesauce! Core Habits of the Masterful Public Relations Professional

Whitt, Marc C.

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Smart Pricing: How Google, Priceline, and Leading Businesses Use Pricing Innovation for Profitabilit

Zhang, Z.

Raju, Jagmohan

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Narrative and Numbers: The Value of Stories in Business

Damodaran, Aswath

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The Private Pay Practitioners Playbook: Systems, Scripts & Strategies for Financial Freedom in Private Pay Practice

Burr, D. J.

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Generation AI: Why Generation Alpha and the Age of AI Will Change Everything

Britton, Matt

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$100M Money Models Summary and Workbook: How to Make Money

Hormozi, Alex

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The Choice Factory: 25 Behavioural Biases That Influence What We Buy

Shotton, Richard

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Marketing Like Jesus: 25 Strategies to Change the World

Shearer, Darren

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No B.S. Guide to Making Them Believe: How John R. Brinkley Used His 21 Lost Marketing Secrets to Build a Notorious Medical Empire and Make Millions

Kennedy, Dan S.

Kessler, Chip

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Marketing for Dummies

McMurtry, Jeanette Maw

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Hoodwinked: How Marketers Use the Same Tactics as Cults

Einstein, Mara

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Be a Recruiting Superstar: The Fast Track to Network Marketing Millions

Christensen, Mary

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Hey Whipple, Squeeze This: The Classic Guide to Creating Great Advertising

Sullivan, Luke

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Athletes Are Brands Too: How Brand Marketing Can Save Today's Athlete

Darlow, Jeremy

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Purple Cow, New Edition: Transform Your Business by Being Remarkable

Godin, Seth

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The Tipping Point: How Little Things Can Make a Big Difference

Gladwell, Malcolm

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Get Found: The No-Fluff Guide to Ranking Higher and Becoming Your Customers' First Choice

Diamante, Matt

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The 22 Immutable Laws of Marketing: Exposed and Explained by the World's Two

Trout, Jack

Ries, Al

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How to Become a Rainmaker: The Rules for Getting and Keeping Customers and Clients

Fox, Jeffrey J.

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Focus: How to Plan Strategy and Improve Execution to Achieve Growth

Mittal, Vikas

Sridhar, Shrihari

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The Edward Bernays Reader: From Propaganda to the Engineering of Consent

Bernays, Edward

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The Consuming Instinct: What Juicy Burgers, Ferraris, Pornography, and Gift Giving Reveal About Human Nature

Saad, Gad

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The Copywriter's Handbook: A Step-By-Step Guide to Writing Copy That Sells

Bly, Robert W.

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Obvious Adams (Special Edition): The Story of a Successful Businessman

Updegraff, Robert Rawls

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StoryBranding 2.0

Signorelli, Jim

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The Multiply Method: Simple Systems for Building a Solid, Sustainable Network Marketing Team

Robbins, Sarah

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Obviously Awesome: How to Nail Product Positioning so Customers Get it, Buy it, Love it

Dunford, April

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Agent-Powered Growth: Deploy AI Agents That Build Your Marketing Pipeline 24/7

Sjouwerman, Stu

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The End of Fashion: How Marketing Changed the Clothing Business Forever

Agins, Teri

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Scientific Advertising: Original Classic Edition

Hopkins, Claude

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$100m Lost Chapters: Lost Treasures from $100M Offers, $100M Leads, and $100M Money Models

Hormozi, Alex

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Story Business: Why Stories Rule the World and How They Can Reinvent Your Business

McMahon, Gavin

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Why Some Direct Selling Companies Crash: What makes them boom, what makes them stumble, and how to build one that survives

Sperry, Rob

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AI-Powered Content Marketing and SEO: Impact, Risks, and Strategies for Brands

Seda, Catherine

Halasz, Jenny

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The Best Story Wins: How to Leverage Hollywood Storytelling in Business and Beyond

Luhn, Matthew

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Confessions of the Pricing Man: How Price Affects Everything

Simon, Hermann

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Any Insights Yet?: Connect the dots. Create new categories. Transform your business.

Kocek, Chris

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Trust Me, I'm Lying: Confessions of a Media Manipulator (Large Print Edition)

Holiday, Ryan

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Courageous Marketing: The B2B Marketer's Playbook for Career Success

Ledergor, Udi

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They Ask, You Answer - Revised

Sheridan, Marcus

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No B.S. Marketing to the Affluent: No Holds Barred, Take No Prisoners, Guide to Getting Really Rich

Kennedy, Dan S.

Fischer, Martin J.

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Honorable Influence

Hagenbuch, David

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It's Not About You: Winning New Business In A Crowded Agency World

Boehler, Stephen

Boehler, Robin

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Design Research Mastery: How to Lead Research That Builds Buy-In and Great Products

Fortier, Sara

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Pick Up the Phone and Sell: How Proactive Calls to Customers and Prospects Can Double Your Sales

Goldfayn, Alex

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No B.S. Sales Success

Kennedy, Dan S.

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Wholesale MBA: How to Sell Consumer Goods to Distributors, Retailers, and Consumers

Olson, Jorge S.

Piancone, Sandro

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What Your Customer Wants and Can't Tell You: Unlocking Consumer Decisions with the Science of Behavioral Economics (Marketing Research)

Palmer, Melina

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Get Together: How to Build a Community with Your People

Huynh, Kevin

Sotto, Kai Elmer

Richardson, Bailey

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Reality in Advertising

Reeves, Rosser

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How to Write an Exceptional Business Plan: A Step-by-Step Guide to Winning Investors, Lenders, and Success

Cheeks, Ashley

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The Visible Expert Revolution: How to Turn Ordinary Experts into Thought Leaders, Rainmakers and Industry Superstars

Harr, Elizabeth

Feldman, Karl

Frederiksen, Lee

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All Marketers Are Liars: The Underground Classic That Explains How Marketing Really Works--And Why Authenticity Is the Best Marketing of All

Godin, Seth

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Brand Now: How to Stand Out in a Crowded, Distracted World

Westergaard, Nick

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Build Your Beverage Empire - Third Edition: Start Your New Beverage Business

Olson, Jorge S.

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Launch: An Internet Millionaire's Secret Formula to Sell Almost Anything Online, Build a Business You Love, and Live the Life of Your Dreams

Walker, Jeff

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Valuable and Visible: Redefining Personal Branding by Leading with Impact Over Image

Errecarte, Vanessa

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Everything I Know about Business I Learned from the Grateful Dead: The Ten Most Innovative Lessons from a Long, Strange Trip

Barnes, Barry

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The Marketing Plan Handbook, 6th Edition

Chernev, Alexander

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Life is a Presentation

Chambers, Pam

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The Youtube Formula: How Anyone Can Unlock the Algorithm to Drive Views, Build an Audience, and Grow Revenue

Eves, Derral

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The Practical Pocket Guide to Account Planning

Kocek, Chris

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Your Music and People: creative and considerate fame

Sivers, Derek

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Holy Grail of Marketing

Licciardi, Greg P.

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Sponsor Magnet: How to Attract, Price, & Execute Your Dream Brand Partnerships

Moore, Justin

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The Growth Dilemma: Managing Your Brand When Different Customers Want Different Things

Hamilton, Ryan

Wilson, Annie

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A History of Brands: Origins of Consumer Markets

Shear, Richard

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Duct Tape Marketing Revised and Updated: The World's Most Practical Small Business Marketing Guide

Jantsch, John

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500 Social Media Marketing Tips: Essential Advice, Hints and Strategy for Business: Facebook, Twitter, Instagram, Pinterest, LinkedIn, YouTube, Snapch

Macarthy, Andrew

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Marketing Made Simple: A Step-By-Step Storybrand Guide for Any Business

Miller, Donald

Peterson, J. J.

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Objections: The Ultimate Guide for Mastering the Art and Science of Getting Past No

Blount, Jeb

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Starting a Startup: Build Something People Want

Sinclair, James

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The Marketing Plan Handbook, 7th Edition

Chernev, Alexander

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Heart Over Hype: Transforming Higher Ed Marketing with Empathy

Hunt, Jaime

Paperback

$21.00