Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
612-822-4611

  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Digital Retail Revolution

Digital Retail Revolution

Van Rooyen, Kyran Jon-Marc
Amoah, Filix

Paperback

Marketing

ISBN10: 620844912X
ISBN13: 9786208449124
Publisher: LAP Lambert Academic Publishing
Published: Jun 18 2025
Pages: 52
Weight: 0.18
Height: 0.12 Width: 6.00 Depth: 9.00
Language: English
In an era where digital transformation is reshaping retail landscapes worldwide, South Africa stands at a crucial intersection of technology and consumer behavior. This groundbreaking research delves deep into the psychology of online shopping experiences, examining the delicate balance between hedonic value, trust, and risk perception in the South African digital marketplace. Through comprehensive quantitative analysis and robust methodological approaches, this book unveils critical insights into how demographics and psychographics influence online shopping patterns, trust formation, and risk assessment among South African consumers. Whether you're a retail strategist, e-commerce entrepreneur, or academic researcher, this volume offers invaluable insights into the evolving dynamics of digital retail in emerging markets. The findings presented here not only bridge crucial knowledge gaps but also provide practical implications for businesses seeking to enhance their online presence and build lasting customer relationships in South Africa's growing e-commerce sector.

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