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Digital tools in marketing research

Digital tools in marketing research

Paperback

Marketing

ISBN10: 3659951862
ISBN13: 9783659951862
Publisher: LAP Lambert Academic Publishing
Published: Nov 26 2024
Pages: 300
Weight: 0.97
Height: 0.67 Width: 6.00 Depth: 9.00
Language: English
Marketing research is a systematic and objective process that provides companies with useful information in order to streamline the decision-making process, regarding the development of market action strategies. This book presents useful digital tools that can be successfully used in various activities and stages of marketing research. Digital tools are approached both for building work tools for collecting marketing data and for their processing and analysis. In this regard, software packages and digital tools that are based on artificial intelligence are presented, in a friendly and intuitive manner.

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Marketing