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Enterprise Marketing Management: The New Science of Marketing
Hardcover
Publisher Price: $38.00
ISBN13: 9780471267720
Publisher: Wiley
Published: May 21 2003
Pages: 240
Weight: 1.02
Height: 0.86 Width: 6.34 Depth: 9.38
Language: English
EMM verbindet das Marketing systematisch mit allen wesentlichen Funktionen innerhalb einer Organisation und richtet das Unternehmen neu aus, um Absatzbemühungen und Customer Service in den Mittelpunkt des Unternehmens zu stellen.
Enterprise Marketing Management behandelt alle wichtigen Themen, wie z.B. Markenarchitektur, Investitionsanalyse und Förderung der Kreativität.
Dieses Buch bietet eine bewährte Strategie, die auf wissenschaftlichen Erkenntnissen basiert und bereits von vielen Zyman-Klienten übernommen wurde, die ihre Unternehmen verändern und bessere Ergebnisse im Grundgeschäft erzielen wollten.
Mit einer Einführung von Marketing-Guru und Firmengründer Sergio Zyman.
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