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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
The Evolution of Entrepreneurial Marketing Theory (Em)

The Evolution of Entrepreneurial Marketing Theory (Em)

Zouari, Soufien

Paperback

Marketing

ISBN10: 6208423791
ISBN13: 9786208423797
Publisher: LAP Lambert Academic Publishing
Published: Feb 19 2025
Pages: 52
Weight: 0.18
Height: 0.12 Width: 6.00 Depth: 9.00
Language: English
This work analyzes the entrepreneurial marketing (EM) theory, its evolution and the dimensions available to measure EM. Entrepreneurial marketing theory was developed as the combination of the two main disciplines of marketing and entrepreneurship. Researchers and academics have been debating entrepreneurial marketing theory for thirty years. At first, it was considered as an ideal marketing concept and strategy to improve the marketing activities and business performance of small and medium-sized enterprises. Nowadays, as consumers, customers and marketers, we live in a small planet and use different types of buying and selling methods. This digital era allows us to experience globalization and international marketing. Until now, the global market is made up of different types and sizes of business organizations that generate the ultimate power to manage the market and its rivalry. At present, it is declared as an enthusiastic business development factor to achieve progressive levels of business life cycles without considering the size of the business unit. Our aim in this paper is to analyze the development of entrepreneurial marketing theory based on past literature.

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