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ISBN13: 9784609621644
Publisher: Canongate Books
Published: Aug 8 2023
Pages: 146
Weight: 0.49
Height: 0.34 Width: 6.00 Depth: 9.00
Language: English
Within the context of marketing, one of the most important
factors to consider is customer satisfaction, sometimes
known by its acronym, CSAT. In essence, it acts as a gauge that
determines how evectile'y a company: s goods and serlices meet or
elen exceed the expectations of its customers. Customer satisfaction
may be summed up with the fo''owing denition( )the number of
customers, or percentage of tota' customers, whose reported experience
with a rm, its products, or its serlices zratingsq, exceeds speci-
ed satisfaction goa's.) This denition captures the core of customer
satisfaction perfect'y. This concept emphasiJes how important it is to
not on'y satisfy, but rather continua''y exceed, the expectations and
wants of the priJed c'ients.Customers hale a signicant amount of
sway and are unOuestionab'y the essentia' driling force behind the
success of any business. Their indilidua' tastes, co''ectile liewpoints,
and summatile experiences
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