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Design Thinking als Innovationsprozess in der Produktpolitik
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ISBN10: 3346622800
ISBN13: 9783346622808
Publisher: Grin Verlag
Published: Apr 29 2022
Pages: 24
Weight: 0.10
Height: 0.06 Width: 5.83 Depth: 8.27
Language: German
ISBN13: 9783346622808
Publisher: Grin Verlag
Published: Apr 29 2022
Pages: 24
Weight: 0.10
Height: 0.06 Width: 5.83 Depth: 8.27
Language: German
Studienarbeit aus dem Jahr 2021 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1,7, Hochschule Fresenius; Köln, Sprache: Deutsch, Abstract: Im Rahmen dieser Arbeit wird Design Thinking als alternative Methode zur Integration von Kunden in den Produktinnovationsprozess vorgeschlagen. An der Entstehung waren die Design- und Innovationsagentur Ideo sowie die Standford University ma geblich beteiligt. Design Thinking gibt es schon seit den 1960er-Jahren. In Europa hat diese Methode jedoch erst in den letzten Jahren ein signifikantes Wachstum erfahren. Gleichzeitig haben viele gro e Unternehmen wie die Deutsche Bank und die Deutsche Telekom Design Thinking in Deutschland angewendet. Es ist nicht immer einfach, neue Produkte und Dienstleistungen mit mehr und besseren Konzepten und Alternativen zu erfinden und zu entwickeln, welche eine wichtige Rolle im Problemlösungs- und Entscheidungsprozess spielen. Jeder kann eine Entscheidung treffen, aber nicht jeder kann au ergewöhnliche Ideen hervorbringen. Die Frage hier ist jedoch nicht, ob jemand ein kreatives Genie oder ein gewöhnlicher Mensch ist. Die Frage ist, ob das Konzept eines gewöhnlichen Individuums verbessert und weiterentwickelt werden kann. Nur weil jemand glaubt, eine gute Idee zu haben, die nicht auf dem Markt erschienen ist und einen gro en Vorteil für die Benutzer darstellt, bedeutet dies nicht, dass die Erfindung tatsächlich von den Verbrauchern übernommen wurde und daher erfolgreich auf den Markt übertragen werden kann. Aber wie können neue Ideen generiert und umgesetzt werden. Welche Mittel und Methoden müssen angewendet werden, um ein effektives Ergebnis zu erzielen?
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