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Internal Branding: Ein Zentraler Baustein Des Corporate Reputation Managements
Paperback
Series: Essentials
ISBN13: 9783658068882
Publisher: Springer Nature
Published: Oct 7 2014
Pages: 46
Weight: 0.20
Height: 0.14 Width: 5.83 Depth: 8.27
Language: German
Um einen überzeugenden Auftritt zu erreichen, müssen auch die Mitarbeiter in den Prozess zum Aufbau einer positiven Unternehmensreputation eingebunden werden. Dazu ist es erforderlich, zunächst den Stellenwert der Mitarbeiter beim Aufbau einer Corporate Reputation zu erkennen. Dann sind entsprechende Ma nahmen aufzusetzen, damit die Mitarbeiter eines Unternehmens als Markenbotschafter für ihr Unternehmen tätig werden können. Dabei wird deutlich, dass gerade die Mitarbeiter einen wesentlichen Beitrag leisten können, damit sich ein Unternehmen vom Wettbewerb abheben kann.
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