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Konsumentenpsychologie und Konsumentenverhalten: Marketingpsychologie - Kunden verstehen und lesen
Paperback
ISBN13: 9781677734726
Publisher: Independently Published
Published: Dec 30 2019
Pages: 212
Weight: 0.64
Height: 0.45 Width: 6.00 Depth: 9.00
Language: German
Sie müssen nicht mehr komplizierte und langweilig geschriebene Fachbücher oder schlechte E-Books lesen, um etwas über die Wirtschaftspsychologie und das Konsumentenverhalten zu lernen. In diesem Buch ist alles, was sie u.a. über die Verhaltenspsychologie wissen müssen, auf 210 Seiten zusammengefasst, ohne dabei auf wichtige Inhalte zu verzichten.
Der Kunde mit seiner Kaufentscheidung entscheidet über den Erfolg oder Misserfolg des Unternehmens. Wer die Psychologie des menschlichen Verhaltens kennt, kann den Konsumenten mit seinen Entscheidungen besser verstehen. Die Wahrnehmungs- und Werbepsychologie geht dabei auf die menschlichen Wahrnehmungsfehler ein und erklärt, wie Design wirkt und wie man Produkte und Werbeanzeigen gestalten sollte. Das Neuromarketing und die Marketingpsychologie betrachtet die Denkfehler, die der Kunde bei der Kaufentscheidung macht. Eine Kaufentscheidung ist nämlich weniger rational, als Sie denken. Wem es gelingt die Konsumentenpsychologie anzuwenden, der kann einen direkten Einfluss auf die Kaufentscheidung des Kunden nehmen. Erkennen auch Sie, welche Denkfehler Sie bei ihren persönlichen Entscheidungen machen.
In diesem Buch finden Sie alle Themen, die Sie über die Wirtschaftspsychologie wissen müssen:
▶️ Die Werbepsychologie
▶️ Die Grundlagen der allgemeinen Psychologie
▶️ Das Neuromarketing
▶️ Die Verhaltenspsychologie
▶️ Die Psychologie der Entscheidung
▶️ Die Wahrnehmungspsychologie
▶️ Die kognitive Psychologie
Im Buch befinden sich zusätzlich auch noch 35 Links zu weiterführenden Lernvideos: Zu fast jedem Kapitel gibt es Videos auf YouTube, die über einen QR-Code abspielbar sind. Die Videos sind Erklärvideos und wurden von mir erstellt. Es bleibt also Ihnen überlassen, wie Sie sich die wichtigsten Erkenntnisse aus der Konsumentenpsychologie aneignen.
Das Buch beinhaltet:
✔️ Wirtschaftspsychologie einfach und verständlich erklärt
✔️ Über 75 Abbildungen und Werbeanzeigen
✔️ Praxisbeispiele, Tipps und Zusammenfassungen
✔️ 35 Videos als zusätzliche Erklärung
✔️ Mehr als 90 wissenschaftliche Quellen
✔️ Für Einsteiger und Fortgeschrittene geeignet
Starten Sie jetzt mit einem perfekten Einstieg in die Welt der Wirtschaftspsychologie. Verstehen Sie ihre Entscheidungen und wenden Sie das Wissen an, um ihre mentalen Prozesse zu verbessern. Kaufen Sie sich das Buch und profitieren auch Sie von den aktuellen wissenschaftlichen Erkenntnissen der Verhaltenspsychologie.
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