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Marketing in 100 Minuten: Im Sprint mit Spaß zum Wesentlichen für alle
Paperback
Series: Opresnik Management Guides, Book 27
Publisher: Independently Published
Published: Mar 24 2021
Pages: 124
Weight: 0.42
Height: 0.29 Width: 6.00 Depth: 9.00
Language: German
Marketing in 100 Minuten
Im Sprint mit Spa zum Wesentlichen für alle
Langstrecke für alle ist out!
Unsere Gegenwart ist geprägt von Schnelligkeit, Kurzlebigkeit und atemraubendem Fortschritt.
Vertieftes Wissen bleibt zunehmend Spezialisten vorbehalten.
Die Anzahl komplexer Abhandlungen zum Thema Marketing ist unüberschaubar.
Dieses Buch ist anders: Es ist mit 100 Seiten auf das absolut Wesentliche komprimiert und überaus eingängig geschrieben.
Es richtet sich an interessierte Jugendliche, Studierende aller Studienrichtungen, Leute aus der Praxis, Selbständige und alle, die den Überblick behalten wollen.
Verfasst von Autoren, die auch Langstrecke können und deshalb wissen, welches die Big Points sind!
In diesem Sinne: Auf die Plätze, fertig, los!
Stimmen zum Buch
Dieses Buch ist wirklich innovativ und einzigartig: Auf exakt 100 Seiten gibt es einen hervorragenden Überblick über die Grundlagen des Marketing. Es ist darüber hinaus in einem lebendigen und klaren Stil geschrieben. Das beste Buch für alle, die sich das Wesentliche zum Thema aneignen wollen.
Univ.-Prof. Dr. Christian Scheiner, Direktor des Instituts für Entrepreneurship und Business Development, Universität zu Lübeck
In einem Wort: Einzigartig. In zwei Worten: Gro e Klasse. In einem Satz: Dieses leicht zu lesende Buch setzt einen neuen Standard, wenn es darum geht, ein komplexes Thema für alle so eingängig aufzubereiten, dass man wirklich Spa hat am Wissenserwerb. Gewonnen und Ziel erreicht!
Christoph Schweizer, Managing Director, TraveKom GmbH
Die Autoren
Svend Hollensen ist Associate Professor für Internationales Marketing an der University of Southern Denmark. Er ist Autor von weltweit veröffentlichten Lehrbüchern und mehreren Artikeln in renommierten Zeitschriften. Svend Hollensen hat auch als Berater für mehrere multinationale Unternehmen sowie für globale Organisationen wie die Weltbank gearbeitet.
Marc Opresnik ist u. a. Professor für Marketing an der Technischen Hochschule Lübeck sowie Mitglied des Direktoriums beim SGMI Management Institut St. Gallen und TEDx Speaker. Er ist Chief Research Officer bei Kotler Impact Inc. und globaler Co-Autor von Marketinglegende Philip Kotler. Mit seiner langjährigen internationalen Erfahrung ist Marc Opresnik einer der weltweit renommiertesten Marketing-, Management- und Verhandlungsexperten.
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