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Marketingmanagement: Die Grundlagen des Marketing einfach erklärt
Paperback
ISBN13: 9781713099901
Publisher: Independently Published
Published: Nov 29 2019
Pages: 202
Weight: 0.67
Height: 0.46 Width: 6.00 Depth: 9.00
Language: German
Sie müssen nicht mehr komplizierte und langweilig geschriebene Fachbücher lesen, um etwas über das Marketing und die Markenführung zu lernen. In diesem Buch ist alles, was sie über das Marketingmanagement wissen müssen, auf 200 Seiten zusammengefasst, ohne dabei auf wichtige Inhalte zu verzichten.
Die Marketingtheorie findet über die Marketingma nahmen Anwendung in der Praxis. Marketing ist aber vielmehr als nur Produkte zu verkaufen, diese zu bewerben, eine Distribution aufzubauen und Preise festzulegen. Der gesamte Marketingprozess ist viel umfangreicher. Er besteht aus der Analyse, Planung, Durchführung und Kontrolle von Unternehmenstätigkeiten. Auch die Markenführung gliedert sich in diesen Marketingplan ein und besteht wiederrum aus mehreren strategischen und operativen Entscheidungen. Dieses Buch kombiniert die wichtigsten Erkenntnisse aus dem Marketing-Management und der Markenführung.
Im Buch finden Sie alles, was Sie über die Marketing Grundlagen und über die Markenführung wissen müssen:
▶️ Der Marketingplan
▶️ Die Marketingstrategien
▶️ Der Marketingmix
▶️ Der Markenprozess
▶️ Die Markenstrategien
▶️ Die Markenpositionierung
Im Buch befinden sich au erdem multimediale Inhalte: Zu jedem Kapitel gibt es mehrere Videos auf YouTube, die über einen QR-Code abspielbar sind. Die Videos sind Erklärvideos und wurden von mir erstellt. Es bleibt also Ihnen überlassen, wie Sie sich die wichtigsten Marketingtheorien anschauen.
Getreu dem Titel: Marketing-Management - Die Grundlagen des Marketing einfach erklärt.
Das Buch beinhaltet:
✔️ Alle relevanten Marketingtheorien einfach und verständlich erklärt
✔️ Über 65 Abbildungen als Überblick
✔️ Praxisbeispiele, Tipps und Zusammenfassungen
✔️ Über 30 Videos als zusätzliche Erklärung
Jetzt neu! Mit einer Marketingübersicht über alle Themen auf einer Seite.
Starten Sie jetzt mit ihrem Marketing voll durch.
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