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ROLEX Genialität und Brillantes Marketing
Paperback
Series: Reichtum Und Erfolg, Book 4
Business BiographiesMarketingTechnology & Engineering
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Publisher: Sarah Westwood
Published: Apr 1 2025
Pages: 86
Weight: 0.24
Height: 0.21 Width: 5.50 Depth: 8.50
Language: German
ROLEX - Genialität und Brillantes Marketing
Was macht Rolex zur mächtigsten Luxusuhrenmarke der Welt? Wie entwickelte sie sich von einer kleinen Uhrenmanufaktur zu einem globalen Symbol für Prestige, Innovation und Erfolg? Dieses Buch bietet einen tiefen Einblick in das Marketinggenie, das Rolex zum ultimativen Statussymbol gemacht hat - über Zeit und Trends hinweg.
Von revolutionärer Handwerkskunst bis hin zu meisterhaftem Storytelling - Rolex hat ein Imperium aufgebaut, nicht nur durch die Herstellung von Uhren, sondern durch den Verkauf einer Idee von Exzellenz und Exklusivität. Dieses Buch analysiert die zentralen Marketingstrategien, die den legendären Status der Marke gefestigt haben:
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