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Virtual Reality Im Tourismus: Wie VR Das Destinationsmarketing Verändern Wird
Paperback
Series: Essentials
ISBN13: 9783658238643
Publisher: Springer Gabler
Published: Oct 16 2018
Pages: 61
Weight: 0.21
Height: 0.15 Width: 5.83 Depth: 8.27
Language: German
Die Autoren untersuchen in diesem essential, welche Rolle Virtual Reality zukünftig im Tourismus spielen wird. Zu diesem Zweck vergleichen sie die beiden verwandten Technologien Virtual Reality und Augmented Reality miteinander und beschreiben aktuelle Anwendungsbereiche im Tourismus. Anschlie end werden 18 Prognosen - basierend auf politischen, ökonomischen, soziokulturellen und technologische Faktoren - entwickelt, um die Frage zu beantworten, wie Virtual Reality die Auswahlentscheidung einer Tourismusdestination im Jahr 2025 beeinflussen wird. Um das wahrscheinlichste Zukunftsszenario zu finden, bewerten Experten die Prognosen im Rahmen einer Online-Delphi-Studie.
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