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Implicative Marketing: For a Sustainable Economy
Hardcover
Series: Routledge Focus on Business and Management
Investing & FinanceManagementMarketing
ISBN13: 9780367445560
Publisher: Routledge
Published: Mar 24 2020
Pages: 102
Weight: 0.55
Height: 0.50 Width: 5.60 Depth: 8.70
Language: English
This book is a manifesto for responsible marketing. It looks critically at the marketing practices of the last 50 years and explains why they have led to an ethical stalemate and sometimes even a business impasse.
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