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Industrial Marketing Research (RLE Marketing): Management and Technique
Hardcover
Series: Routledge Library Editions: Marketing
ISBN13: 9781138791633
Publisher: Routledge
Published: Sep 16 2014
Pages: 290
Weight: 1.55
Height: 1.10 Width: 6.20 Depth: 9.10
Language: English
The book provides a comprehensive analysis of the techniques and mechanics of the research process, and the management implications of industrial marketing research. It reveals not only how to do marketing research, but also the full range of its profitable applications, and shows how to develop an internal department and how to buy industrial marketing research.
When originally published, this was the first book to be published in the UK or USA devoted solely to the important modern management tool of industrial marketing research.
1 different editions
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Industrial Marketing Research (RLE Marketing): Management and Technique
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