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International Marketing and Purchasing: From Marketing-Mix to Relationships and Networks

International Marketing and Purchasing: From Marketing-Mix to Relationships and Networks

Hardcover

Series: Advances in International Marketing, Book 9

MarketingGeneral Sociology

ISBN10: 0762303182
ISBN13: 9780762303182
Publisher: Emerald Pub Ltd
Published: Jan 21 2000
Pages: 356
Weight: 1.48
Height: 0.81 Width: 6.14 Depth: 9.21
Language: English
The collection of papers presented in this volume are the results of research undertaken by a group of scholars examining the field of international marketing and purchasing (IMP). This group of researchers has been conducting IMP studies over the past two decades in a multi-country setting. This book is a good overview of marketing as a discipline and provides insightful writing on the latest developments. The book can be used as supplementary text in courses as Business-to-Business Marketing, International Marketing and Marketing theory.

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