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Issues of Political Marketing: East European Perspective
Paperback
MarketingGeneral Political Science
ISBN13: 9781032664965
Publisher: Routledge
Published: Dec 26 2025
Pages: 110
Weight: 0.50
Height: 0.26 Width: 7.00 Depth: 10.00
Language: English
Examining the evolution of political marketing in Central and Eastern Europe, this book delivers a snapshot into both the campaign strategies and the triumphs and trials facing democratic progress in this complex political landscape. The chapters were originally published as a special issue of the Journal of Political Marketing.
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