Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
612-822-4611

  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Lean Sales and Marketing

Lean Sales and Marketing

Asefeso McIps Mba, Ade

Paperback

Series: Lean

Marketing

ISBN10: 1499754175
ISBN13: 9781499754179
Publisher: Createspace
Published: Jun 1 2014
Pages: 146
Weight: 0.39
Height: 0.31 Width: 5.50 Depth: 8.50
Language: English
When FTSE 100 CEO's were polled and asked the question, Are your sales people calling on the right customers, at the right time, with the right offer? 99.3% responded, I don't know. Which shouldn't surprise. Sales and Marketing are still the last bastions of protected turf, limited management scrutiny and lack of accountability. Unfortunately, the important lessons learned and the gains in effectiveness and efficiency derived from lean manufacturing have not been successfully translated to the Sales and Marketing environments. And, it's understandable. Sales involves people doing business with people, not people doing activities with machines and processes. Sales is perceived to be more of an art form than a science. Yet, ironically, Sales is virtually a pure science and, as such, is both measurable and predictable. If we are correct, the disciplines of Lean can easily be applied to the Sales and Marketing functions resulting in significant increases in effectiveness and bottom line results.

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