Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Marketing for Manager

Marketing for Manager

Vasuhi, Dr M.
Ramachandran, Dr P.

Paperback

Marketing

ISBN10: 620842092X
ISBN13: 9786208420925
Publisher: LAP Lambert Academic Publishing
Published: Jan 16 2025
Pages: 300
Weight: 0.89
Height: 0.67 Width: 6.00 Depth: 9.00
Language: English
Marketing is the cornerstone of any successful business, bridging the gap between organizations and their customers. In today's dynamic and competitive world, understanding the Marketing for Manager is more essential than ever. This book is designed to provide readers with a comprehensive and practical understanding of the theories, strategies, and tools that drive effective marketing practices. The field of marketing has evolved significantly over the years, adapting to changes in technology, consumer behavior, and global markets. From traditional approaches focusing on production and sales to modern philosophies such as holistic marketing and customer-centric strategies, this book explores the full spectrum of marketing management concepts. This text delves into core topics such as customer value, market segmentation, branding, and the marketing mix, as well as advanced concepts like digital marketing, sustainability, and services marketing. We welcome your feedback and suggestions as we continue to evolve and improve this work.Happy reading and learning!

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