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Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Marketing Medicine: A Shot in the Arm for Business in Africa

Marketing Medicine: A Shot in the Arm for Business in Africa

Paperback

Marketing

ISBN10: 1096933950
ISBN13: 9781096933953
Publisher: Independently Published
Published: May 18 2019
Pages: 180
Weight: 0.40
Height: 0.38 Width: 5.00 Depth: 7.99
Language: English
Marketing Medicine is a thought starter, not a text book. Drawn from a decade of weekly newspaper columns penned by a seasoned international Marketer. This is a book about Marketing that just happens to have been written in Africa.
Marketing Medicine takes a look at the realities of Brand Management, Setting Strategy, Seeking Insights, Target Identification, Choosing Channels, Getting Creative, Public Profile and Brand Delivery.

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