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Marketing regionalisation and consumer perception

Marketing regionalisation and consumer perception

Paperback

Marketing

ISBN10: 6208211115
ISBN13: 9786208211110
Publisher: Our Knowledge Publishing
Published: Oct 21 2024
Pages: 56
Weight: 0.21
Height: 0.13 Width: 6.00 Depth: 9.00
Language: English
This work presents a study carried out in Brazil, in the city of Recife-PE, interviewing consumers to understand their perceptions of the marketing actions of multinational food companies. The main aim of this study is to translate regional knowledge into marketing actions, in order to bring consumers closer together in the search for market leadership. Thinking globally and acting locally is manifested here in product, price, promotion, packaging and media marketing actions, allowing the reader to understand marketing regionalisation and whether the strategies used have been successful.

Also from

Sales Meireles de Lemos, Brenda

Also in

Marketing