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Money and Marketing in the Art World
Hardcover
Series: Routledge Studies in Marketing
Business GeneralMarketingBusiness of Art
ISBN13: 9781032832975
Publisher: Routledge
Published: Oct 21 2024
Pages: 156
Weight: 0.91
Height: 0.44 Width: 6.14 Depth: 9.21
Language: English
This book illustrates how money and marketing, in combination with general trends, play decisive roles in shaping the art world and in propelling specific artists and artworks to positions of prominence.
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