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Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Experience the Message: How Experiential Marketing Is Changing the Brand World

Experience the Message: How Experiential Marketing Is Changing the Brand World

Paperback

Marketing

ISBN10: 0786718838
ISBN13: 9780786718832
Publisher: Basic Books
Published: Jan 1 2007
Pages: 336
Weight: 0.77
Height: 0.87 Width: 5.30 Depth: 7.92
Language: English
Experience the Message is an exciting guide to today's revolution in marketing that challenges long-held beliefs about how products are introduced and sustained on the consumer's highly cluttered radar screen. This book reveals how today's companies can use credible voices and sensory experiences to bring the brand -- its essence and its benefits -- to life, how a company stimulates interaction between the brand and consumers in meaningful locations, creating a positive and memorable association in places and at times where the consumer is most receptive to learning or interacting with a product or brand.

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