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Contemporary Issues in Marketing
Hardcover
ISBN13: 9781526478863
Publisher: Sage Publications Ltd
Published: Sep 6 2019
Pages: 480
Weight: 2.05
Height: 1.20 Width: 7.20 Depth: 9.20
Language: English
As the landscape of marketing knowledge changes, contemporary buyers, be it individuals or organisations are now more informed, more demanding and crave value co-creation with marketers. This, coupled with technological and socio-cultural changes, provides robust evidence that the old perspectives, assumptions, and practices of marketing are no longer satisfactory.
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