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Pharmaceutical Marketing Mix Strategies

Pharmaceutical Marketing Mix Strategies

Paperback

Marketing

ISBN10: 3848414538
ISBN13: 9783848414536
Publisher: Lap Lambert Academic Pub
Published: Apr 16 2012
Pages: 156
Weight: 0.52
Height: 0.36 Width: 6.00 Depth: 9.00
Language: English
Though India has become a lucrative market for pharmaceuticals, liberalization and Globalization has thrown up a variety of challenges and opportunities. Pharmaceutical marketing Mix Strategies aims to understand the practices being followed by the major pharma companies in India. Building on an understanding of the pharmaceutical marketing activities, the book defines the pharmaceutical Marketing Mix Strategies.

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