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Marketing OlÃmpico: Estratégias, Desafios e Impactos
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Publisher: Independently Published
Published: Jun 10 2024
Pages: 178
Weight: 0.54
Height: 0.38 Width: 6.00 Depth: 9.00
Language: Portuguese
Os Jogos OlÃmpicos vão além do espÃrito esportivo e excelência atlética, sendo um dos maiores eventos globais que unem pessoas de diferentes culturas em torno do esporte. Empresas de vários setores investem bilhões em patrocÃnios e campanhas publicitárias para aproveitar a visibilidade e prestÃgio dos Jogos OlÃmpicos.
Este livro, Marketing OlÃmpico: Estratégias, Desafios e Impactos, explora as múltiplas facetas desse campo, abordando a história e evolução dos Jogos e as modernas estratégias de marketing utilizadas por marcas globais. Também examina desafios éticos e controvérsias, como o marketing de emboscada e questões de integridade.Convidamos o leitor a explorar o mundo do marketing olÃmpico, compreendendo as estratégias, desafios e impactos que moldam um dos eventos mais significativos do nosso tempo.
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