Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
A Practioner's Guide to Public Relations Research, Measurement and Evaluation

A Practioner's Guide to Public Relations Research, Measurement and Evaluation

Stacks, Don W.

Paperback

Series: Public Relations Collection

Marketing

Currently unavailable to order

ISBN10: 1606491016
ISBN13: 9781606491010
Publisher: Business Expert Press
Published: Jul 6 2010
Pages: 240
Weight: 0.80
Height: 0.50 Width: 5.90 Depth: 8.90
Language: English
Contemporary public relations practice has developed over the last several decades from the weak third sister in marketing, advertising, and public relations mix to a full player. Part of that development can be traced to a change in the way that public relations is researched, measured, and evaluated. Both Drs. Stacks and Michaelson are members of that Commission and have been in the forefront of taking public relations research, measurement, and evaluation to the next level. This book will provide the business reader with the necessary understanding of the problems and promises of public relations research, measurement, and evaluation and the public relations practitioner as guide to effective use of methods, measures, and evaluation in providing grounded evidence of the success (or failure) of public relations campaigns.

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