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Relationship Marketing in the Digital Age
Paperback
Series: Routledge Studies in Marketing
Business GeneralInvesting & FinanceMarketing
ISBN13: 9780367786922
Publisher: Routledge
Published: Mar 31 2021
Pages: 264
Weight: 0.79
Height: 0.56 Width: 6.00 Depth: 9.00
Language: English
this book provides a comprehensive overview of the state-of-the-art of relationship marketing, offering fruitful insights to marketing scholars and practitioners. In three sections, readers learn how to engineer effective customer-company relationships.
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