Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Reassessing the Internationalization of the Firm

Reassessing the Internationalization of the Firm

Axinn, C. N.
Matthyssens, P.
Cavusgil, S. Tamer

Hardcover

Series: Advances in International Marketing, Book 11

MarketingSports General

ISBN10: 0762307951
ISBN13: 9780762307951
Publisher: Emerald Pub Ltd
Published: Sep 12 2001
Pages: 288
Weight: 1.28
Height: 0.69 Width: 6.14 Depth: 9.21
Language: English
As the international behaviour of firms changes, so too must the theories used to describe, explain and predict that behaviour change. This volume is conceived as an exploration of the evolving nature of internationalization in the context of shifting environmental forces in an effort to: highlight the nature of firms' changing behaviours; explore the potential reasons for those changes; and propose new perspectives from which a more contemporary theory of internationalization can be developed. The papers in this volume examine the internationalization behaviour of a wide range of firms, from MNCs to SMEs, including firms from both developed and emerging economies. Consideration is given to the rapid internationalization of born global firms, to inward as well as outward internationalization and to the dynamic nature of internationalization at the beginning of the 21st century.

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