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Rules of Public Relations: Legal and Ethical Issues in Contemporary Practice
Paperback
MarketingGeneral ReferenceWriting Instruction
ISBN13: 9781538186053
Publisher: Rowman & Littlefield Publishers
Published: Jul 1 2024
Pages: 328
Weight: 0.97
Height: 0.69 Width: 6.00 Depth: 9.00
Language: English
In the digital age, where every post, tweet, and campaign can have far-reaching legal implications, The Rules of Public Relations provides an accessible and practical guide for students and professionals in the public relations world. This book takes a deep dive into the complex and ever-evolving body of laws that directly impact the work of today's PR practitioners. From the rise of social media giants and brand influencers to the intricacies of intellectual property, consumer reviews, and the looming presence of artificial intelligence, the legal and ethical terrain of public relations is vast and nuanced.
Each chapter culminates in a unique section that views legal issues through an ethical lens, proposing inventive resolutions to some of the most timely and challenging problems in public relations today. Readers are left not just understanding but anticipating how legal trends may shape the industry in the 2020s and beyond.
For anyone involved in the craft of public relations--whether a student stepping into the field or a professional steering through the complexities of modern media--this book is a pivotal resource, offering the foresight and knowledge to not just survive but thrive in the legal reality of contemporary public relations.
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