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Shaping Entrepreneurial Marketing: A South Asian Perspective
Hardcover
Series: Emerald Studies in Sustainable Business Development, Book 1
Investing & FinanceManagementMarketing
ISBN13: 9781837088539
Publisher: Emerald Publishing Limited
Published: Oct 13 2025
Pages: 280
Weight: 1.20
Height: 0.69 Width: 6.00 Depth: 9.00
Language: English
Shaping Entrepreneurial Marketing, Volume 1: A South Asian Perspective provides an in-depth analysis of how marketing and entrepreneurship have shaped the business landscape in South Asia.
As the region undergoes rapid economic development, this book offers valuable insights into the role of entrepreneurial marketing in the growth of advertising, e-commerce, technology, and small and medium enterprises (SMEs). This timely publication addresses a gap in the literature, offering theoretical and practical contributions to the emerging field of entrepreneurial marketing in developing economies.
This volume is essential for scholars, policymakers, and business leaders seeking to understand the dynamic interplay of entrepreneurship, marketing, and economic development in the South Asian context.
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