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Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Snake Oil: Genuine Marketing in an Age of Cure-Alls

Snake Oil: Genuine Marketing in an Age of Cure-Alls

Paperback

Business GeneralMarketing

Publisher Price: $18.95

ISBN10: 1631958313
ISBN13: 9781631958311
Publisher: Morgan James Pub
Published: Aug 23 2022
Pages: 256
Weight: 0.80
Height: 0.70 Width: 5.90 Depth: 8.90
Language: English
Has the evolution of digital marketing placed businesses at the mercy of software companies? Or is there a path forward for businesses who want to regain their independence and create great marketing again?

Digital marketing has been around for over twenty years, yet businesses today are more baffled, bloodied, and battle-scarred than ever. In Snake Oil, marketing scientist Dan Russell offers an entertaining and enlightening joyride back down the hockey stick of digital marketing's growth over the past two decades. Russell takes readers through the deserts of the Western frontier, flying over a budding Silicon Valley and visiting Einstein's study in order to discover the secrets to becoming a marketing scientist.

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