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Cultural Transformations: Nigerian Women Leading Public Relations
Hardcover
Series: Global PR Insights
Business GeneralMarketingGeneral Reference
ISBN13: 9781032542997
Publisher: Routledge
Published: May 22 2025
Pages: 106
Weight: 0.62
Height: 0.31 Width: 5.50 Depth: 8.50
Language: English
This book is a groundbreaking exploration of the lived experiences of women in Nigeria's public relations industry. Readers will gain a nuanced understanding of how Nigerian women navigate professional barriers, societal expectations, and the evolving demands of the public relations field. Key features include first-hand accounts from practitioners, thematic analyses on emotional labor, mentorship, and leadership challenges, and a metamodern perspective that bridges traditional and contemporary approaches.
The book challenges global assumptions about gender in PR while reflecting on Nigeria's unique cultural and regulatory context. Combining scholarly rigor with accessible storytelling, it serves as both a learning tool and a call to action for the global PR community, particularly in emerging markets like Nigeria, where gender equity in professional spaces remains a significant challenge.
By highlighting strategies for overcoming systemic barriers, the book inspires students, researchers, and professionals to foster greater inclusivity and innovation in communication practices. Moreover, the book will also resonate with policymakers and professional associations focused on equity in the workplace.
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Cultural Transformations: Nigerian Women Leading Public Relations
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