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Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Grams: The Ad-Free Brand _p1

Grams: The Ad-Free Brand _p1

Paperback

Series: Que Biz-Tech

Marketing

Currently unavailable to order

ISBN10: 0789748029
ISBN13: 9780789748027
Publisher: Que Corp
Published: Aug 14 2011
Pages: 284
Weight: 0.89
Height: 0.69 Width: 6.09 Depth: 9.05
Language: English
Today you can build powerful, enduring brands at amazingly low cost - without expensive ad campaigns, huge marketing budgets, self-interested outside agencies, or deep specialized expertise. All you need are passion for your brand, low-cost digital tools, and The Ad-Free Brand.Drawing on his experience helping build Red Hat's billion-dollar global brand, Chris Grams integrates classic brand positioning concepts with 21st century digital strategies, tools, and practices. Grams presents great new ways to collaboratively uncover, communicate, and evolve your ideal brand position, embed it in organizational culture, and work with your brand community to make it come to life. This step-by-step guide will lead you through the entire brand positioning process, while providing all you need to build a winning brand on a tight budget!

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