Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
A Student's Handbook for Digital Marketing Strategies

A Student's Handbook for Digital Marketing Strategies

Amani, Naseebullah
Ibrahimy, Habibullah

Paperback

Marketing

ISBN10: 6207654552
ISBN13: 9786207654550
Publisher: LAP Lambert Academic Publishing
Published: Jun 27 2024
Pages: 128
Weight: 0.44
Height: 0.30 Width: 6.00 Depth: 9.00
Language: English
In the dynamic world of digital marketing, success relies on adeptly navigating diverse online tools and platforms. Digital marketing strategically uses online channels to connect with a specific audience, engaging potential customers through various touchpoints to drive actions like purchases or form completions. Key elements include SEO for better online visibility, SEM for paid advertising, SMM for audience interaction, and Content Marketing through various formats. Email, Affiliate, and Influencer Marketing, along with Online PR, contribute to brand promotion and reputation management. Analytics and Data Analysis tools facilitate data-driven decision-making, allowing businesses to target demographics, monitor real-time campaign effectiveness, and adapt strategies. Digital marketing is now an essential part of the marketing mix, offering global reach and adaptability to evolving consumer behavior in the digital age. Today, social media holds an entrenched position within the marketing mix, undergoing exponential growth in recent years.

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